21 Content Promotion Strategies That Will Triple Your Traffic

21_content_promotion_strategies

Ever spend 10 or 20 hours writing a high quality blog post only to watch it fall by the wayside?

Your new post fails to attract social shares, traffic or email subscribers.

It’s the ultimate reason most bloggers quit after 3 months.

So what should you do?

Spend years honing your writing skills?

Make a deal with the devil, go to sleep a nobody and wake up an Influencer?

But what if there was a way…

To drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it?

Well, there is:

Content promotion strategies.

Exclusive Post Bonus: Download a free content promotion strategies eBook to get more traffic and clients without creating any new content.

They’re the “trade secret” most popular bloggers practice but few share what works step-by-step.

Let’s Be Honest: Are Content Promotion Strategies Worth Your Time?

Some people suggest that “Content promotion is a waste of resources”.

But here’s the thing:

Content production will increase as more companies and bloggers hop on the bandwagon.

Content consumption growth will start to flatline as content production growth starts outpacing global population growth.

(In Plain English? Soon, so much more content will be pumped into the web compared to the year before that humans won’t be able to make babies fast enough to keep up. You think we’re overwhelmed by information now? See you in 5.)

That means competition for your readers’ attention will vastly increase.

Without content promotion strategies that work, you’ll be stuck fighting tooth and nail for every last drop of attention from the readers on your email list.

You won’t have a chance in hell of attracting new readers by simply publishing content.

Content Marketing Strategy Chart

Content promotion strategies helped me attract over 20,000 email subscribers to my blog in the past 6 months alone.

Better yet, 6 months ago, this blog didn’t exist.

I A/B tested the results of posts published with and without using dozens of content promotion strategies.

The results were overwhelmingly in favor of content promotion:

Content Promotion Chart

I published 12 articles in the last 6 months on this blog. 3 of these articles, I didn’t promote. The other 3 I promoted using the strategies in this post.

The 3 articles I did NOT actively promote brought in an average of 23 subscribers, 36 social shares and 556 unique pageviews per article.

The articles I promoted, however, brought in 491 subscribers, 439 social shares and 2,034 unique pageviews on average:

The difference is even starker at the extremes:

Of the articles which were not promoted, the most successful one only brought in 41 subscribers. Compare that with the articles I actively promoted. Here the most successful post brought in a whopping 1,060 subscribers:

Content Promotion Strategies That Work

In other words, promoting your best work using the 21 strategies we’ll explore is like putting an Olympic athlete on steroids.

Now let’s do the same comparison for posts that “flopped”:

Of the articles I didn’t promote, his least successful post landed me 0 subscribers. Of the articles I actively promoted, my “least successful” post still attracted 126 subscribers:

If you are a writer at heart, this may be hard to stomach:

How well you promote your stuff is 10x to 20x more important than how well you write.

Today, your blog lives and dies on your marketing skills.

Case-in-point, here’s data from my recent blog posts that uncovers the enormous value of content promotion:

Subscribers Pageviews Social Shares
With Promotion 491 2,034 439
Without Promotion 23 556 36
% Difference 2,035% 266% 1,119%

(Of course if you hate writing, this could be great news. 😉 )

But then again…

If you’re promoting:

(a) crappy content (or what Neville Medhora calls “Krappy Kopy”); or,

(b) great stuff that no one cares about, you’re just yelling AT people from the end of a big megaphone.

It’s annoying.

And eventually?

People will ignore you.

To build a popular blog, you only need to do TWO things:

  1. Create content people want to talk about (“remarkable” content – i.e. content that people actually want to remark upon).
  2. Get it in front of the right people — the sneezers, the early adopters, the people with otaku, those with a burning pain around the topic.

Content promotion is mainly about #2 — getting your Purple Cow in front the sneezers, who will share it with their friends and become evangelists for your work.

But for smart marketers…

It’s also about #1:

Content that has an opportunity for promotion built into its DNA.

We cover both of those in this guide.

Based on my data, here are 21 content promotion strategies that work well right now.

21 Content Promotion Strategies That Will Triple Your List Growth

1. Commenter Pre-Outreach

Effectiveness: 9/10 Difficulty: 8/10 Time to implement: 5 hours

Commenter pre-outreach is the single most effective content promotion strategy I’ve used to-date.

It’s enabled me to attract 1,000’s of email subscribers and social shares for my blog.

Pre-outreach involves letting people know about your content in advance before you publish it.

To perform pre-outreach, most people just reach out to social sharers of similar topic articles.

With commenter pre-outreach, you reach out to the most engaged readers of a competing blog in your niche.

This makes sense because blog commenters make much better evangelists for your content than  mere social sharers.

They are also 5x more likely to buy from you, as Bryan Harris of Videofruit has found out.

In other words, you recruit your competitor’s sneezers and steal the spotlight for your new post.

Here is how:

Step #1: Search for similar topic blog posts in BuzzSumo.

Step #2: Curate a list of posts that have at least 10 or 20 comments.

Step #3: Run each post through Import.io and scrape the commenter data.

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Step #4: Clean and merge your spreadsheet data (remove symbols and characters).

Step #5: Get the email addresses for all people on your spreadsheet.

Step #6: Verify the email addresses using BriteVerify or EmailHunter.co.

Step #7: Accept the valid email addresses and export CSV file.

Step #8: Import CSV file into your preferred email outreach program.

Step #9: Email the commenters letting them know about your new post.

Step #10: Email a link to your post to the commenters who expressed interest in your post the day you publish it.

Cody’s Take: Embed content upgrades throughout your post to capture those readers and turn them into subscribers.

Include a popup lightbox, yellow boxes and a bottom of post optin image:

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Image Source: MarketDoc

Cody’s Take: Combine social sharer pre-outreach (see Strategy #4 below) with commenter pre-outreach to maximize your return on content investment (“ROCI” or “ROC”).

2. “Guest Emailing” with One-Click Opt Ins

Effectiveness: 10/10 Difficulty: 3/10 Time to implement: 2 hours

You’ve heard of guest blogging, right?

You write an article for someone else’s blog as a guest author. Then you offer their readers a content upgrade they can download in exchange for giving you their email address.

What if, instead of a “guest post” on their site, you wrote a “guest email” to their list?

Then at the end you offer a bonus resource that would be irresistible to someone who read that email:

Reads email → Clicks link → Goes to landing page → Enters email address → Opts in to your email list and download bonus.

The problem is…

Studies have shown that the more actions your audience has to take, the less likely they are to follow through.

What if you could get rid of that annoying landing page all together?

Reads email → Clicks link → Is automatically opted into your email list and gets the bonus straight away.

The cool new technology that allows you to do this is called a “one-click opt in”.

You click the link and are instantly opted in, or registered for a webinar, or whatever else the landing page was designed to do.

This yields a 100% conversion rate on your “landing page” – in other words: everyone who wants to sign up actually does. You don’t lose the subscribers who initially wanted your bonus but then got distracted because the landing page looked like work.

(Note: Both LeadPages and ClickFunnels offers one-click opt in links. They are called LeadLinks in LeadPages or ClickOptins in ClickFunnels)

Here is how you “guest email”:

Step #1: Create a resource like an eBook (your “content”).

Step #2: Promote your resource by writing a “guest email”.

Step #3: Make friends. Get a blogger to send your email to his list.

Step #4: Create a one-click opt in link to deliver the resource and opt people into your list when they click the link in your “guest email”.

Cody’s Take: You do need to tell readers that they will be instantly opted into your list if they click on the link. You can say something like:

“Click here to download your bonus.

(Note: Just a heads up, to make it super easy for you to get your bonus, as soon as you click the link above you’ll be opted in. Just hit reply if you have any questions about that.)”

Here is how you can set up a one-click opt in:

Step #1: Create a new Leadlink in LeadPages.

Resources:

Step #2: Upload a free lead magnet to be delivered to new subscribers after clicking your Leadlink.

Resources:

Step #3: Connect your Leadlink with your email service provider.

Resource:

Step #4: Share the Leadlink with an affiliate or fellow blogger to promote your upcoming webinar or eBook download.

3. Twitter Cards

Effectiveness: 2/10 Difficulty: 5/10 Time to implement: 1 hour

I first came across Twitter Lead Cards when I saw Paul Jarvis had pinned one to the top of his Twitter profile.

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By following his process, I created a similar Twitter Lead Card that syncs with my email service provider.

This generated hundreds of new email subscribers for my list.

Cody_Lister___CodyBLister____Twitter

Step #1: Convert your Twitter account into a Twitter for Business Account

Step #2: Set up a new Lead Generation card

Step #3: Obtain the variables for Twitter Lead Cards from your email service provider

Step #4: Insert the variables into your Twitter Lead Card

Step #5: Save your new Twitter Lead Card

Step #6: Create a new Tweet based on the Twitter Lead Card

Step #7: Publish your new Tweet

Step #8: Create a campaign to promote your new Tweet to your competitors’ followers

4. Sharer Pre-Outreach

Effectiveness: 2/10 Difficulty: 5/10 Time to implement: 1 hour

Step #1: Go to BuzzSumo.com and log-in using your account credentials or register for a new BuzzSumo Pro account if you don’t already have one setup.

Step #2: Under the Content Research —> Most Shared tab (it’s the default tab you see after you login), enter a relevant topic, keyword phrase or domain name to find articles with the most Twitter shares

Cody’s Take: Ignore articles that have fewer than 100 or 150 shares.

Step #3: Click Twitter Shares column to sort the table data by Twitter Shares in descending order (highest shares to lowest shares).

Step #4: Identify relevant articles with the highest number of Twitter shares.

Step #5: Winnow out articles that aren’t closely related to the topic of your upcoming blog post.

Step #6: For the first article you found, click the ‘View Sharers’ button.

Step #7: After you click ‘View Sharers’, you will be redirected to the Sharers page, which shows a list of Twitter sharers only for that article or blog post.

On the left-hand sidebar, deselect or uncheck the boxes for ‘Influencers’, ‘Companies’ and ‘Journalists’.

Next, select or check the box for ‘Ignore Broadcasters’.

Then click the ‘Filter’ button.

Step #8: Once you see the updated results after clicking the ‘Filter’ button, click the ‘Export’ button on the right-hand side of the page and then select ‘Export all results to: CSV or Excel’ (I recommend CSV so you don’t have to convert the spreadsheet later).

Step #9: The sharers will be automatically exported and downloaded from BuzzSumo to your computer. Next, create a New Folder in your Documents or on your Desktop and name this folder the title of the project.

Step #10: Move the file you download from BuzzSumo into the new folder you’ve created.

Step #11: Click the ‘Back’ button until you’re back to the page displaying the search results for your last search query.

Step #12: Repeat process steps 4 through 11 until you’ve retrieved the Twitter sharers for any relevant topic articles that were displayed in the search results for your first search query.

Step #13: Search for another relevant keyword phrase or domain name,

Cody’s Take: If you can’t find many relevant posts for the topic, go to Google Search and perform a search query for a relevant topic keyword phrase and identify the most relevant article listed in the top 5-10 search results.  Copy & paste the URL for that article in a spreadsheet or notepad. Repeat this process until you have a few article URLs to run through BuzzSumo.

Step #14: Go back to BuzzSumo and repeat process steps 4 through 11 by entering each article URL (one at a time) into BuzzSumo’s ‘Most Shared’ search box. Do this until you get at least 1,500 to 2,500 Twitter sharers (total combined sharers from all the articles).

Step #15: Copy and paste the data from each spreadsheet (excluding column headers) into one of the spreadsheets you downloaded.

Cody’s Take: Keep the column headers in the spreadsheet you paste into so you know what data is in each column.

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Screenshot showing the process for Steps 2 through 4

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Screenshot showing the process for Step 7

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Screenshot showing the process for Steps 8 and 9

BuzzSumo Find Social Sharers Tutorial

BuzzSumo Find Popular Posts Tutorial

5. Referral Networks

Effectiveness: 8/10 Difficulty: 2/10 Time to implement: 1/2 hour

I’m sure most of you have heard of content upgrades by now.

But creating a content upgrade for your post and waiting for people to join your list is fruitless.

986adbff-239c-4ac9-bcf6-f038ef30385b_Inboundorg-Screenshot

Image Source: Inbound.org

Combine your content upgrades with targeted referral network promotion.

This way you’ll create an avalanche of new email subscribers.

Communities or referral networks is an excellent earned media traffic source.

By promoting content on these networks, you can attract targeted visitors who are predisposed to like your content, join your email list and share it with others.

Note: A referral network is a community where people hang out and share content, ideas and exchange musings about a niche.

Networks like Inbound.org and GrowthHackers take this a step further by gamifying the experience, giving you opportunities to earn recognition of your contributions and participation to the community.

They allow community members to promote the contributions of other community members.

If you share your blog posts and many members upvote or promote it to the trending section of the referral network, this can drive a lot of traffic to your posts.

Moderators are given higher authority than the rest of the community to push a member’s contribution to the top of the trending page.

Most other contributions go unnoticed.

So the influence of referral network moderators can be huge for websites that rely on these networks as a source of traffic.

Step #1: Find 1 or 2 referral networks in your industry that accept article submissions.

Step #2: Make a list of the top trending influencers on each referral network.

Step #3: Review the bio of each influencer to find ones that are freelancers or self-employed.

Step #4: Reach out to each person and ask (or pay) them to submit and upvote your post on the referral network.

Step #5: Build a friendship with each person after they help you so that you can ask them for another favor later.

6. Expert Roundup Posts

Effectiveness: 6/10 Difficulty: 5/10 Time to implement: 12 hours

Roundup posts can be extremely effective at getting the attention of influencers in your industry.

You look like an expert by featuring other people who are already experts in your field.

Step #1: Find a topic you want to write a roundup post about.

Step #2: Use BuzzSumo to narrow down your post topic and find similar content that went viral in the past.

Step #3: Identify influencers in your niche that you want to feature.

Step #4: Send a personalized email to each influencer on your “wish list”.

Step #5: Send a “thank you” note to each influencer that gave you a quote and let them know you’ll be in touch again when the post is published.

Step #6: Write the round up post using their responses.

Step #7: Once you’ve published the post, reach out again to the influencers you featured and ask them to share it.

This requires some finesse. Remind them what the post is about, who it’s intended to help and the site it’s published on.

Provide “shareable links” that make it easy for them to share your post on social platforms.

Step #8: Also create a “pinnable” header image for your post so you can share it on Pinterest and other visual networks.

Step #9: If you haven’t heard back from an influencer after 2 days, send a quick follow-up note.

Step #10: Deepen your relationship with each of those influencers. Connect with them at least once a month. Don’t just ask, ask, ask. Do something for them – share their posts and let them know. Create a video testimonial for a product they sell. Write a positive review of their book on Amazon.

Cody’s Take: A roundup post lives and dies on the originality of the question you ask the experts.

The problem is…

Generic “What are your best productivity tips?” questions have been done to death.

If you ask an expert the same question they’ve answered 16 times before, you’re unlikely to get a response.

Instead, you should select a topic your audience loses sleep over, find a unique angle on that topic, and then package it into a question that your target experts would be excited about answering.

7. Land Skype Interviews With Influencers

Effectiveness: 9/10 Difficulty: 3/10 Time to implement: 2 hours

This is a new strategy I’ve used this year to get in touch with top influencers in my niche.

Here’s an example of an interview I had with Sujan Patel:

I find it effective for connecting with people who later peddle your content for you.

Step #1: Find some influencers in your niche that you look up to.

Step #2: Get the email address of those influencers.

Step #3: Email each influencer asking to interview them via Skype.

Try this template to email influencers:

Hey [First Name],

Hope you’re doing well. I always enjoy reading [INSERT THE NAME OF ONE OF THEIR PIECES OF CONTENT].

I’d love to chat with you and briefly video interview you about your [NAME A SPECIFIC TOPIC] experience to feature you to my audience ([INSERT YOUR EMAIL LIST SIZE] subs).

Do you have a few minutes to talk via Skype sometime this week or next?

If so, what day and time works best for you?

Cheers,

[Your Name]

PS: More than happy to pay you for the time.

Step #4: Follow up with each influencer to make sure you actually interview them.

Use ScheduleOnce or Calendly to make scheduling a time more efficient and eliminate back and forth.

Step #5: Use Skype and Ecamm Call Recorder for Skype to record your interview.

Set the Ecamm Call Recorder settings to:

Video Image Size: 640 x 480

Record Video: Multi-track

Video Quality: Normal

Record Calls Automatically

Save Recordings To: Movies Folder or Desktop

Call Recorder.png

Step #6: Edit your video footage using ScreenFlow

Step #7: Export the footage to your default recordings folder.

Step #8: Upload the final edited video to Vimeo Pro or Wistia.

Step #9: Upload the video to a transcription service like SpeechPad or Rev.

Download the transcript and include it in your blog post.

Step #10: Edit and add the video and transcription to a new post in WordPress.

8. Pinterest Ads To Webinar Funnel

Effectiveness: 9/10 Difficulty: 3/10 Time to implement: 1-2 weeks

Pinterest is a treasure trove of high-quality referral traffic.

Top bloggers like Melyssa Griffin and Mariah Coz are using Pinterest to drive thousands of new email subscribers to their list every month.

For my recent blog post on guest blogging strategies that work in 2016, I used Promoted Pins to boost that post and saw email conversions from Pinterest for less than $.50 per email sign-up.

But this doesn’t even come close to the new sales funnel SamCart is using with Pinterest Ads.

Take a look at this pin from SamCart:

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They link to a webinar landing page inside the pin:

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Clicking on either of those links takes you to their webinar funnel.

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One word: brilliant.

We’ll definitely be trying this tactic soon.

9. Feature Influencers In Your Content

Effectiveness: 7/10 Difficulty: 3/10 Time to implement: 2-4 hours

This is like the “laid back cousin” of the Expert Roundup (Strategy #6).

You “sprinkle” influencer quote into your content instead of writing a roundup post comprised entirely of their quotes.

Engaging with influencers is one of the best content promotion strategies you can use.

Build real relationships with other people in your niche by connecting with them.

Step #1: Make a list of influencers in your niche that you want to befriend

Step #2: Get the email addresses of those influencers using EmailHunter.co

Step #3: Learn more about each influencer’s interests and expertise

Step #4: Write down some notes about that influencer

Step #5: Write an epic new blog post about something that will offer fresh insights and make your influencers look good in front of their audience

Step #6: Email each influencer that is an expert in the topic of your post asking for a quote.

Ask them no more than 1 or 2 short questions.

When people reach out to me with an exhaustive Word document attached, I ignore them.

Never send influencers or fellow bloggers an exhaustive list of questions to answer for your article. It comes off as selfish and people are busy.

The goal is to make things fun for them, so they’re eager to participate.

Step #7: Sprinkle quotes from the influencers you reached out to throughout your post

Step #8: The day you publish your post, email or Tweet each influencer you quoted a link to the article, letting them know that you featured them in it.

10. LinkedIn Groups

Effectiveness: 7/10 Difficulty: 3/10 Time to implement: 1-2 months

By establishing a LinkedIn group, you can become the go-to authority for whatever niche your LinkedIn group is about.

You can also use your Linkedin Group to promote your content.

Step #1: Identify your target audience.

Identify and choose a specific niche such as “lemon law” or “residential property management”.

Figure out whether your ideal audience is a partner, a mid-level marketing manager or the owner of a small business.

Build a customer persona or get clear on the traits of your ideal audience.

Step #2: Search for people who are representative of the different target audience personas you came up with.

Step #3: Create a new Linkedin Group with a title like “Marketing Leaders of America” or “Digital Marketing for Plumbers” based what you think would appeal to the people you found in Step #2.

Step #4: Send a connection request to each person that you found through LinkedIn search.

Connect with the maximum number of people you can every day.

LinkedIn caps the number of connection invitations you can send out to 3,000.

Step #5: Once they’ve accepted your connection request, invite them to your new LinkedIn group.

Step #6: Repeat this process every day for 30 to 60 days until you have a LinkedIn group with over 1000 people.

11. Facebook Groups

Effectiveness: 7/10 Difficulty: 3/10 Time to implement: 1-2 months

You can get tons of loyal email subscribers by finding where your audience hangs out.

Facebook Groups is one of the best sources for attracting subscribers to your email list.

  • Find the Facebook Groups where your audience hangs out online.
  • Request to join them and spend a few weeks contributing non-promotional posts.
  • Answer questions people ask in the group.

Follow these steps to grow your email list:

Step #1: Build a landing page that converts 25%-50% of the time

Go to LeadPages and look for a high converting landing page template.

Step #2: Identify different Facebook groups where you target audience hangs out

Search for topical keywords like “Blogging” or “Internet Marketing”

Then filter the search results by clicking ‘Groups’.

Identify the most relevant closed groups that have a large number of members.

Step #3: Request to join those Facebook groups

Click Join to request to join each group.

Wait until you get accepted and then start participating in that community.

Don’t stretch yourself thin by joining 20 groups in one shot.

Focus on the groups that will help you grow your email list.

Choose groups whose members are likely to be interested in your blog’s topics and content style.

Weed out any group which doesn’t allow members to link to their blog posts or landing pages.

Step #4: Participate in Each Facebook Group You Join

Write Facebook posts that appeal to your target audience.

Add value to the community over a couple weeks.

Answer questions people ask in the group. Be as helpful as possible.

Don’t be spammy, just offer as much free value as possible.

You will be banking goodwill with your audience by offering substantial free value before you extract goodwill from them by indirectly asking them for a favor.

Step #5: Hire a Designer or Buy Stock Photos for Your Posts

Start preparing a few short Facebook posts that either promote a landing page or high value blog post you wrote in the past that will be relevant to that Facebook Group’s target audience.

Find stock photos from a site like BigStock or Getty, hire a designer to create a compelling series of images or use Canva to create your own.

Make sure the dimensions of your Facebook images are 940px x 788px or a similar default Facebook image size.

Don’t make the post all about you. Make the post about them (your potential future email subscribers and fans).

Step #6: Publish Your “Promo” Facebook Post In Each Facebook Group

Create a Facebook post, attach an image and link back to your landing page or blog post.

Hit ‘Publish’.

Repeat this process with different variations of the text post and a unique image in each of the Facebook Groups you’ve been contributing to.

Wait for new email subscribers to roll in.

Step #7: Monitor Google Analytics And Your List Size

Monitor Google Analytics and try to identify where most of your email subscribers or users come from over the next 24 hours.

Figure out if you’re attracting most Facebook originating subscriber’s from mobile or desktop.

Take it a step further by adding a tracking link with a different UTM parameter for each group you participate in.

Try Improvely for building and monitoring tracking URLs from different traffic sources or use the Google’s UTM URL builder to create a unique trackable URL for each Facebook group you post to.

Make sure to mask all tracking links with Bit.ly or Google’s link shortener service.

Follow this tutorial from Razor Social about how to analyze your Google Analytics data if you’re using UTM tracking parameters with your links.

Step #8: Rinse and Repeat Until You Get 1,000+ Subscribers

Once you’ve gotten the hang of it, just repeat this process (steps 1 through 7) until you attract 1,000 email subscribers to your list.

12. Job Networks / Craigslist

Effectiveness: 6/10 Difficulty: 3/10 Time to implement: 1-2 months

Let me start off by saying that job networks are a bit sketchy for promoting your content.

However, it’s used everyday by major companies and startups.

See, when companies post jobs on large job listing networks like Craigslist, Linkedin or Indeed, they are promoting their brand and content.

Every time someone applies for a job at Target or Blackrock, they get subscribed to their email list.

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After that, candidates will start receiving newsletter emails from the company on a regular basis.

Startups can use job listings to attract new users to register for their platform and more subscribers to their email list.

I don’t recommend abusing this strategy, such as creating fake jobs that don’t exist, as that could break Federal or State laws.

However, if you have legitimate jobs to publish for internships and other entry-level positions, there’s no reason why you can’t take advantage of networks like Craigslist and Indeed.

List all your available jobs, drive traffic and increase brand awareness for your business.

13. Blog Commenting

Effectiveness: 2/10 Difficulty: 1/10 Time to implement: 1 hour

Blog commenting is still a viable way to get traffic for your blog (or leads for you startup).

I used blog commenting to get dozens of email subscribers from the VideoFruit blog.

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Leave an epic comment where you thank the blog owner by highlighting an achievement you accomplished by implementing that person’s advice.

Not only are you going to make them look good for giving you such great advice, you’re also going to get people interested in what you have to say.

Those people often click through to your blog and turn into email subscribers.

14. Meetup Groups

Effectiveness: 6/10 Difficulty: 3/10 Time to implement: 1-2 months

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Meetup Groups are a treasure trove of potential email subscribers and leads for your business.

Step #1: Register for a new account or log into an existing account at Meetup.com

Step #2: Go to ‘Find a meetup group’

Step #3: Search for topically relevant meetup groups within your area

Step #4: Join 5 to 10 meetup groups

Step #5: Engage in the meetup discussions

Step #6: Attend a meetup group in person

Step #7: At the event, tell people about your blog

Another option is to start your own meetup group.

By starting your own group, you have direct access to everyone who joins.

Each time you host a new event for your meetup group, Meetup.com will email its database of subscribers located in your area, telling them about your upcoming meetup.

That can lead to hundreds of people joining your Meetup group right before you host an event.

If you host an event once or twice a month for a few months, your Meetup group will gain thousands of members, most of whom will get your group announcements sent to their email.

Meetup_com Mailing List Discussion

This gives you another chance to promote your freebie or signup page to grow your email list and promote your content.

You could even promote each new post you publish to the meetup group and get them to opt into your email list by embedding content upgrades throughout your posts.

Pro Tip: Once in awhile the moderator of an existing Meetup group decides to give up their role or leave their group either because they were tired of managing it or no longer have the time.

This provides a good opportunity to take over and moderate a large, engaged Meetup group without having to spend months or years building up the base of members.

15. Giveaways

Effectiveness: 6/10 Difficulty: 2/10 Time to implement: 1 week

AppSumo used to giveaways to grow their email list from 0 to 500,000.

Step #1: Go buy and install KingSumo Giveaways for WordPress

Step #2: Create a new giveaway

Read this post by Bryan Harris on how to find the perfect giveaway idea.

Step #3: Use a pre-launch strategy with three pieces of content dripped out over the course of one week to build anticipation for your new giveaway.

Step #4: Launch your giveaway to your existing email list.

Step #5: Run Facebook Ads to your giveaway.

Consider using the faces of famous people as quasi-endorsements of your giveaway merchandise.

One example of this can be seen with the Facebook ads that were used by Cathryn Lavery of Little Might to promote her giveaway ahead of a Kickstarter campaign.

Cathryn outlines her entire Facebook ads to giveaway strategy in the freebie on her blog.

Little_Might_Upside_Down_page__.png

Step #6: Announce the winner of your giveaway.

Cody’s Take: You can use this as a lead-in to a product launch to hedge your expenses from investing in the giveaway merchandise.

16. Audience Retargeting

Effectiveness: 9/10 Difficulty: 4/10 Time to implement: 2 weeks

Standard retargeting allows you to remarket and display ads to your past site visitors.

This type of retargeting can be effective if you create a new free lead magnet (or “bribe”) offer to send past visitors to.

For more about how to setup standard retargeting, read this post by Noah Kagan on OkDork.

List retargeting is relatively new in the past two years.

AdRoll just created its own version called SendRoll, which allows you to retarget your email list across the web.

Facebook also allows you to retarget your email list or people who didn’t opt-in to your email list from Facebook Ads.

17. Podcast Interviews

Effectiveness: 2/10 Difficulty: 3/10 Time to implement: 2-4 months

Podcast interviews offer a great opportunity to spread your message to the world.

It’s not easy to land interviews on top podcasts off the bat.

You need to build a portfolio of podcast interviews.

To make things easier, engage a company like Jessica Rhodes’ Interview Connections to make it easy to reach people.

Kai Davis, the founder of Double Your Audience, provides templates and wrote a book about how to perform podcast interview outreach on your own.

I recommend hiring a company to help you when you’re first starting out.

They will design a one-sheet for you and position you for the right podcasts off the bat, saving you time that could otherwise be spent growing your business.

18. Twitter Influencer Networks

Effectiveness: 3/10 Difficulty: 1/10 Time to implement: 1-2 hours

Use Twitter influencer networks like Quuu to place your content in front of thousands of people on Twitter.

Depending on your niche, this can give your post a significant boost in social shares and traffic.

Another good one to use is Triberr.

Unlike Quuu, Triberr takes time to build a network of influencers to promote your posts.

With Triberr, you request to join different groups in your niche with the hope that someone will accept your request to join the group.

Once you’ve been accepted to join a group and contribute your content to that group, each time you publish a post in your blog you can automatically ping Triberr to inform them of your new post.

Triberr allows the influencers in your group to either automatically or manually accept your request to share your post.

After your post has been accepted for sharing by an influencer, it will be posted to that influencers’ Twitter timeline.

With Quuu, you can simply pay up to $25 depending on the category of your niche to have that post distributed to influencers connected to their outreach network.

Sujan Patel and Jason Quey mentioned to me that they’re seeing success with Quuu.

By using this as one of your content promotion strategies, you can boost traffic and email opt ins for your new blog posts.

From January 1, 2016 to July 10, 2016, this blog has seen at least 511 unique visitors from Twitter referral traffic alone.

Content Promotion Strategies - Twitter

Not only that… in just about 3 days, I got 5 sales of Content Promotion Summit All Access Passes from people who visited this blog from Twitter.

Twitter influencer networks is one of most cost effective content promotion strategies for building your list and making sales.

All_Sales_Report

19. Reverse Giveaways

Effectiveness: 3/10 Difficulty: 3/10 Time to implement: 1-2 hours

Have you read about Joshua Earl and Joseph Michael getting thousands of email subscribers from viral giveaways?

Even AppSumo used viral giveaways to grow their email list from 0 to 500,000.

What if you could piggyback off their success?

Well, guess what?

You can!

With reverse giveaways, you borrow the audience of someone else’s viral giveaway.

It’s a useful way to grow your email list and later promote your content to the new email subscribers who entered your giveaway.

Step #1: Find a viral giveaway you know was successful and get the URL of that giveaway.

Update_for_you_guys__We_are_behind_schedule_for____-_Christopher_Kerry.png

Image Source: Facebook

How_to_use_a_giveaway_to_get_2_239_email_subscribers_in_10_days___VideofruitHow_to_use_a_giveaway_to_get_2_239_email_subscribers_in_10_days_-_Videofruitv2.png

Image Source: Videofruit

Browse Facebook Groups and marketing blogs to find the results of past successful giveaways.

Step #2: Use BuzzSumo to search for Twitter sharers of the giveaway’s landing page URL.

Step #3: Build an outreach list of the Twitter sharers (i.e. the contest participants).

Step #4: Create a new giveaway based on the original giveaway.

1. Come up with an idea for your giveaway based on the giveaway you found.

2. Then create a new giveaway hosted by Contest Domination or KingSumo Giveaways for WordPress.

I recommend using KingSumo since it’s easy to setup.

Step #5: Promote your giveaway to your list of Twitter sharers in BuzzSumo.

Step #6: Promote your giveaway in topically relevant Facebook groups and Slack channels.

20. Reverse Guest Blogging

Effectiveness: 7/10 Difficulty: 5/10 Time to implement: 1-2 months

Cody’s Take: As you start writing content for your blog, you should look for other bloggers who get tons of comments and shares on their guest posts–and invite them to write for you.

Use BuzzSumo Pro’s Author feature to identify a blog’s most shared authors or just look at competitors’ blogs for the posts that receive the greatest number of comments.

Make a list of the most popular authors (or guest bloggers) for those blogs in Google Sheets or Evernote.

Find the email address for each person.

Reach out to them via email and invite them to write for your blog.

Make clear in your email that you pay guest bloggers to contribute to your blog (i.e., $100 per post, $100 per 500 words, etc.), since no good guest bloggers will want to write for a blog that doesn’t have a large existing audience.

You can also find high quality guest authors for your blog by posting job listing in Carol Tice’s Freelance Writers Den job board or through Problogger’s job board.

After you repeat the reverse guest blogging process a half dozen times or so and get your guest posts and interviews featured on top blogs, you will be able to get free contributors for your blog who want the notoriety of being a part of your blog’s party.

Don’t waste money or time on 500 word blog posts. Your blog won’t see the light of day with short posts unless you’ve already built up a large audience.

Just write and pay for posts that exceed 2,500 words of incredibly useful advice.

  1. Make sure you create or hire someone to create an outstanding content upgrade for your guest authors’ posts.
  2. Create a visually stunning, branded image for every blog post on your home blog. Go pro and either pay a designer, hire a virtual assistant or use Canva or Photoshop to create your blog’s featured images.
  3. Perform extensive pre-outreach for your blog posts, to ensure you get lots of people to opt-in to the post’s content upgrade.
  4. Start building a relationship with each person that opts into your email list. Don’t forget this crucial step. Put each person that opts into your list through an email automation sequence so you can warm them up to your personality and establish rapport with them. Teach your audience everything you know and give away 90% of your best content, saving 10% for selling through premium online courses.

Your goal should be to piggyback off their writing and double down on your email list growth by creating a killer content upgrade that gets people to opt into your list as a result of the post.

Each post your pay someone else to write for your blog (under their byline) not only gives you more free time to land high-quality OPC and position yourself as an industry expert.

It’s pretty hard to maintain your blog with high quality, long-form content, while also guest blogging, unless you’re a machine that doesn’t sleep (not recommended).

Your goal should be to maximize your output by laser-focusing on the efforts that will grow your list fast and allow you to start selling an online product for which you’re an expert.

Important: Your goal should not be to endlessly write a ton of content that no one reads or that doesn’t support your ultimate goal of creating a profitable blog.

21. Instagram Funnels

Effectiveness: 8/10 Difficulty: 7/10 Time to implement: 3-6 months

You’ve probably heard by now that businesses like young entrepreneur magazine, Foundr Mag, and penny stock investor, Timothy Sykes, have been using Instagram to attract thousands of new email subscribers and promote their content.

Pinterest_Samcart-pin.png

ef7b5d16-cb9d-484b-ac2e-c45c0f095397_Instagram_eBook__Free_

Source: Foundr Mag

Screenshot of Foundr Mag’s Instagram funnel that’s generating $1,000s of revenue and 100s of new email subscribers to their list everyday.

Step #1: Create eye-catching content that resonates with your target audience.

Foundr Mag recommends a) images that trigger an emotion or b) questions that make people ponder.

  • Check out what kind of images your competitors are using on their website, blog and Instagram account. Quote images and user generated content tend to convert best.
  • You don’t need to hire designers. Foundr Mag uses apps like WordSwag or Typorama to create the images.
  • Write a caption that frames your image. It should either provide context within the first two lines or be so attention-grabbing that people can’t help but read on. Lastly, the caption should direct people to the link in your bio (see Step 3).
  • You can schedule your content with tools like JustUnfollow or Latergramme.

Step #2: Get followers.

  • Use hashtags to make your content easier to find.
  • Also have a CTA for each photo. Two CTAs that helped the Founder Mag account spread like wildfire were “Tag your friends if you like this” and “Double tap if you agree”.
  • Follow people who are in your target audience. Following someone on Instagram sends them a notification that links to your own page and gives them a chance to follow you back. Use Crowdfire to see who follows your competitors and then follow those users.
  • Network with Instagram influencers to get shoutouts from their accounts. Promote your brand through a synchronised media blast (known as a “thunderclap”) by getting multiple influencers to give you a shout out at a certain time.

Step #3: Convert followers into subscribers.

  • Put a strong CTA in your Instagram biography. The only link you’re allowed is the one in your bio. Founder Mag and Rand Fishkin of Moz recommend “readable URLs” instead of a chain of random characters. You can use bit.ly or PrettyLink to create custom URLs.
  • Set up a landing page. Since the majority of Instagram users are mobile users, your landing page must be optimised for mobile. Keep the landing page minimal in design, craft a clear and benefit-driven headline and offer an irresistible freebie.

Resources:

Pre-Program Your Content To Spread Like Wildfire

The best examples of content marketing are like rockets.

Without fuel, your car won’t get far.

Even 10x content won’t promote itself and magically gain traction.

Suggesting that “content promotion is a waste of resources” is a straw argument.

It ignores the overwhelming number of case studies and results that have been published in the past five years.

Content promotion has never been more valuable for building a successful blog and list of prospective customers.

Without initial traction by using the right combination of content promotion tactics, your blog posts will fail to see the light of day.

Fear not, applying just 1 or 2 of the content promotion strategies outline from this post will put you on track to get your content into the hands of your ideal readers.

Want to learn other content promotion strategies that are working best right now from 70+ of the top marketing influencers in the world?

Click the image below and go register for the Content Promotion Summit right now.

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Cody Lister is the Founder of MarketDoc. He gives businesses of all sizes the tools and advice they need to leave a bold mark on the web.

75 Comments

  1. Hey Cody,
    The best ever valuable tips i found on your post. Though all these steps are lengthy and it’ will take time to get a result, but i must say these are effective for the great result. I have pointed out few steps and will implement those. Great writings with clear examples. Thanks for sharing this epic post.

  2. Hi Cody,
    Amazing post! I am going to implement twitter card strategy soon and I am positive that it will work as you have said..But I am not sure about Guest Emailing as I wonder why would anyone allow someone else to tap their subscribers, Just like that. Have you ever done that?
    Ashutosh Devshali

  3. Absolutely awesome tips in here Cody. Between this and the Convert to Close FB group, you provide so much value it’s ridiculous. Been implementing a lot of your strategies on both organic content promotion, as well as paid, and it’s paying dividends.

  4. Cody! Wow, this is an absolutely EPIC post! The depth on some of these was practically course material.
    2 Question:
    #1- what email outreach service/software are you using? I was just doing gmail… and thinking this is inefficient?
    #2 – On #4 sharer outreach, once you have the 1,500-2,500, do you just follow the rest of the steps from #1 comments outreach? [listed below]

    Step #5: Get the email addresses for all people on your spreadsheet.

    Step #6: Verify the email addresses using BriteVerify or EmailHunter.co.

    Step #7: Accept the valid email addresses and export CSV file.

    Step #8: Import CSV file into your preferred email outreach program.

    Step #9: Email the commenters letting them know about your new post.

    Step #10: Email a link to your post to the commenters who expressed interest in your post the day you publish it.

  5. Great Post Cody, i like the reverse giveaway idea a lot, i think it will have the best ROI.

  6. Hi there,

    I have no words to express how much you amazed me with this wonderful guide. I am thinking the web is still full of stuff that we don’t know.

    Thanks for this awesome post!

  7. Greatttt Post. I am bookmarking it and this is a kind of blueprint I’m gonna follow through out my blogging journey because I’ll keep coming back to this post I don’t know how many times to consult some strategy. Would love to share the word around as well.
    And yes I wanna get you a kinda feedback for how you got me hit on this page and got a new fan forever.
    I searched for some blog post marketing relevant images on google which brought me to an image saying “How to make $154,843 from one blogpost” and that drove me to a pinterest pin and there on that pinned image I looked closely at the bottom of image was your website url mentioned and then I manually typed in and came into your world. I am jut excited to share all this link to appreciate the fact that very very little details sometimes matter a lot to drive traffic, fans ad followers to your blog. Keep rocking!
    Cheers,
    Shaiza

    1. Thanks, Shaiza! More content to follow. Pretty fun to find out how you found the blog. 🙂

  8. Alan

    Wow! Cody you always over deliver, great article, I will implement and let you know how my results go, thanks!

  9. Hey Cody
    I think you may be on my email list as we both run in similar circles
    I’ve been out of the game not reading much content, but this is one of the first posts in a while where I’ve actually said holy shit out loud (twice) when I see an idea I’ve not seen or thought of and the simple power of it
    This is great content and great work
    As an addition, seeing as your using content upgrades and leadpages heres some Retargeting Nerd tips
    We’re currently getting 25-55% optins with content upgrades which is great right
    But by creating a separate retargeting list of those who DONT optin we then create an ad campaign
    That ad then shows an optin leadmagnet for the same content upgrade that you created, to those who didnt take it
    The optin rate for these retargeted upgrades is around 68% and the cost is ridiculously low
    Simply create an audience campaign for an article
    Set up logic for those who DONT optin (This could be they dont see your upgrade page etc)
    Then show a leadmagnet ad to those who dont optin for say 1-2 weeks or so
    Because your constantly promoting content it should never show for too long, you constantly get a new audience to show the ad to, and of course the ad stops showing when they optin OR after the 2 week period
    When combined together we get almost 60% optins from all article readers total
    Hope that helps with the journey to 50,000 subs!
    Dan

  10. Keri Vandongen

    So I’m dying to know.
    How many hours do you sleep at night, Cody?
    Thanks for researching and sharing a multitude of strategies here.
    Off to prioritize which ideas to innovate for a creative touch.
    Future ’roundup’ topic – What techniques ‘influencers’ benefitted from most while growing their subscribers, and their sequence.
    Impressive epic post!
    ~Keri

    1. Thanks, Keri. I try to write epic posts. I love sleep. Sleep is super important. I don’t agree with other people that sleep 4-5 hours per night. I think that’s terrible for your health and focus.

      I used most of the strategies in this post, that’s why I can recommend them confidently.

      Look forward to seeing you around the blog more often.

    1. Thanks, Emma! Really appreciate your kind words. Look forward to seeing you around the blog more often. 🙂

  11. Wow! So much great content here! I will definitely be back to read over again. Thanks for sharing!

    1. Thanks, Ashleigh. Happy to hear you enjoyed my article.

      Let me know if I can do anything else for you.

  12. Woa Cody this is great, very extensive. Lots I need to research, I am just a beginner. If there was 1 thing I could do to move the needle which one would you recommend? Tracy

    1. Hi Tracy,

      Glad you enjoyed the post! One thing I would do to move the needle is content pre-outreach both with sharers and commenters of other peoples’ similar articles.

      Cheers,

      Cody

  13. Hey Cody,

    Smashing article. Thanks for sharing these content promotion strategies. I’ll be featuring this post later today on http://babsreviews.com as one of the best I’ve read so far this week.

    Please keep up the good work.
    Babs.

    1. Hey Babs,

      Glad you enjoyed the article. I’ll keep an eye out for your new post later.

      Thanks for the compliment. Let me know how else I can help you.

      Cheers,

      Cody

  14. Hey Cody, you didn’t leave anything out, for someone who is at Day 1 what would you suggest in order of importance, or in other words what are the three things you would recommend to start with to get the most traction… Awesome piece of content by the way…

    1. Hi Matt,

      In order of importance, I would suggest using pre-outreach and securing interviews with influencers to help build relationships and get the word out there about your business / blog.

      Retargeting is good once you have a 100+ visitors per day to your site. Reverse guest blogging can always be effective for building up an initial base of content too.

      Let me know if you have other questions.

      – Cody

  15. This is just AWESOME.
    I am launching a new site with my services and I was wondering how I was going to get someone to hire me?

    Thanks a lot! I’ll be taking your advice and implementing some of these.

    1. Thanks, Latam. I’ll talk about how to get people to hire you from content promotion in an upcoming post, I promise! -Cody

    2. Hey Latam!
      I’d love to know more about your content promotion skills! Let me know if we can schedule a chat sometime?

  16. Cody Great post.

    I also wanted to ask you:

    what plug in do you use for your social media share icons?

    It looks pretty neat

    regards

  17. Hey Cody,
    On #7 you suggested this setting for Ecamm Skype Call Recorder
    Record Video: Multi-track

    This setting offers you multiple options for the final video , one being picture in picture- like you and Sujan in the example above.

    My question is: why not record directly side-by-side?

    Picture in picture offers the guest more screen space but I feel that it kind of puts you at a disadvantage with such a small video and it does not help your brand as much as side-by-side (which puts you at an equal level to the guest).

    How do you feel about this? 🙂
    I’ve recorded many interviews and always chose the side-by-side option because of the considerations above…

    1. Hey Ciprian,

      I usually record interview side-by-side. All the summit interviews are side-by-side. This particular interview I decided to record it this way because it was the first time I recorded an interview with Ecamm.

      I’m all for putting myself side-by-side with Sujan in video. So I agree with your comment.

      Thanks for your email this morning too.

      Cheers,

      Cody

  18. Great Post Cody! Wealth of knowledge here!
    Just wondering, after you get the email addresses, is it legal to send them out to people like commenters and sharers without gettting marked as spam? How does one do that and which email address do you send it out from?

    1. Thanks again Akshay! It is legal and you shouldn’t get marked as spam. So long as your post has no commercial intent, and even then you would just include an unsubscribe link at the bottom and you should be covered, so long as you don’t harass people by sending a bunch of commercial intent unsolicited emails repeatedly.

  19. Great Post Cody! Wealth of knowledge here!
    Just wondering, how do you get the email addresses of the commenters on a post? Also is it ‘legal’ to email them?

    Akshay

    1. Hey Akshay! Glad you found the post helpful. You can get the email address of commenters by using AWS Mechanical Turk. I recommend finding the domain name or Twitter handle of each commenter before running it through Mechanical Turk. Once you get their name, domain name and/or Twitter handle, you can send it through Mech Turk, crowd source it and get back the email addresses. Then run all the email addresses through BriteVerify or EmailHunter.co to ensure their accuracy before accepting or rejecting each AWS Mech Turk “Hit Assignment”.

      Let me know what happens and share your results with me as you use pre-outreach. Read this post for more details about AWS Mech Turk: https://www.marketdoc.com/content-promotion-case-study/

      -Cody

    2. Thanks a lot Cody! That really helps:)
      I plan to implement most of the strategies on your post, and will update you on the results in the next week or so.

      Any feedback on my website: http://www.growthwizards.co?

      Let me know!

      Akshay

    1. Thanks, Robin. I’m going to start using Triberr more often now to see how much traction I get with it. Let me know if you have any results to share with the MarketDoc community.

      Cheers,
      Cody

  20. Just reading up on Reddit ads – apparently very cheap and easy to set it up. Have you tried this, Cody?

    1. Hey Jessica,

      Yes, I’ve tried them before. They’re cheap and easy to setup but it’s not easy to get a high click-through rate or convert those visitors into customers.

      Some companies like Ryan Luedecke’s SumoJerky are known for using Reddit Ads to generate new business.

      I tried them for a company I worked with but didn’t find them all that effective. Then again, it’s like any form of marketing, you need to give it a real chance to work and test religiously.

      -Cody

  21. As already mentioned, soooooo much value here = thinking it’ll take me 6 months to implement only 2 of these ideas…feel I’m about to chase a rabbit down a hole???? Perhaps the queen will say “off with my head!” once I’m in my garden of wonderland. Feeling intrigued and hopeful for building a platform/list/influence.

    1. Thanks, Natalie.

      I would start off by creating a base of practical content based on actual results you’ve achieved and use pre-outreach to promote it to people who may be interested in the topic of your articles.

      This has been the most effective strategy so far for me. Let me know how things go.

      -Cody

  22. Hey Cody – Great list. Thanks for mentioning Triberr. Aside from Twitter, users can also manually or auto share community members’ posts to Facebook, LinkedIn, Pinterest, and StumbleUpon. It’s really a great amplifier for those who use the platform for content marketing.

    1. Hey Charlie,

      Really appreciate that. Thanks for sharing that information. Triberr is great.

      -Cody

  23. Whoa, what an #EpicPost, Cody! (Although it was confusing at first given how you alternated between writing in first and third person).

    Many of these tips are very creative and original. I am curious though – how did you combat or reduce the incidence of spam reports on the strategies that entail culling email addresses and sending unsolicited messages? Or was the population size so small that spam was not a huge concern/issue? What is your typical success rate on sending those unsolicited messages?

    I like the strategies, I can see how they could be effective, though I do think they’re a tad aggressive so I’m wondering on the spam probability.

    Great stuff though, LOVE how you include an effectiveness and difficulty rating coupled with the estimated time to implement!

    1. Hey Julian,

      Glad you enjoyed the post.

      It’s not spam if you reach out once and respect peoples’ requests to stop receiving your emails. So I received zero spam reports as a result of pre-outreach emails.

      Let me know if you end up implementing any of the strategies in the post.

      Cheers,

      Cody

    1. Thanks, Tom. Really appreciate it. I’ll reply to your email today and setup a time together to chat.

  24. Awesome post Cody! I read every single line of this post and it took me 1 hour to read this.

    I use some techniques which you have mentioned but still there are many which I never thought about such as Twitter Card.

    I am hoping more from you.

    Thanks
    Umesh Singh

  25. Excellent post! I’ve been able to get lots of traffic just sharing content on social media. However the commenter and sharer outreach ideas you have outlined here are new ones that I am going to add into my arsenal.

    Do you think it makes sense to try this approach with content that has already been posted and continues to get lots of traffic?

    1. Thanks Kristen!

      I think you’ll find you get more traction with commenter and sharer outreach when combined with communities or referral networks like Inbound.org or GrowthHackers and social media marketing.

      You can definitely implement these strategies with content that has already been published. I know Keith Breese and Michael Pozdnev do this as a form of “post-outreach”.

      The key is to still build up anticipation for the content in your email outreach.

      So as long as you make it appear like you haven’t yet published it and make them wait a day or two to send them the link once they’ve agreed to check out the post, then you will find people leave more comments and you’ll grow your email list and fan base.

      Fun fact: I didn’t use any pre-outreach for this post, all I did was get it posted on Inbound.org and email my list. Originally, I had big plans for pre-outreach but as I’ve been preparing for a big summit about content promotion, I didn’t get the chance to do any pre-outreach for this post. Nonetheless, it’s getting just as many comments as my other posts, which tells me that if I had performed pre-outreach, I would have generated at least 1,000 new subs from it and probably 30-50 comments at least. That’s my guess.

      Brian Dean goes heavy on pre-outreach to this day and I try to use it as often as possible because it works like a charm every time.

      Let me know how things go by emailing me or leaving a follow up comment once you’ve implemented one of the strategies in this post.

      -Cody

  26. Cody, this is brilliant! I just started refocusing our content promotion strategy, this post gave me a fresh view. Thank you so much. 🙂

    1. Hey Tamas,

      Pleased to hear you think so! Content promotion will change the game for your blog. I really believe in Derek Halpern’s 80/20 rule of content promotion to content creation. I also have a big summit coming up that covers everything you’ll need to know about content promotion, so stay tuned… 😉

      -Cody

  27. Hi Cody,

    Thanks for your interesting post. Step 4 seems incomplete however. What do you do once you have identified twitter sharers of similar content? How do you mobilise those into sharing your content?

    Best regards, Phil.

    1. Hey Phil,

      Glad you found it interesting!

      Which Step 4 are you referring to, under what section/headline?

      Once you find Twitter Sharers of similar content, you then follow the steps in this post to get their email addresses with AWS Mechanical Turk or by hiring an assistant from Upwork. I recommend the initial, since it’s more scalable and faster.

      See Step #6 of this post: https://www.marketdoc.com/content-promotion-case-study/

      Let me know if you have other questions or feedback.

      Cheers,
      Cody

  28. prem

    Thank you very much Cody!!! This post will be useful.

    1. Absolutely! Glad you find it useful. Let me know if you implement any of the strategies.

  29. Great post!

    Question, on the Commenter Pre-Outreach how does one get the emails, after scraping them from a blog post? Is it just a matter of Googling their names and trying to find them that way? That would take a lot of time, and I’m sure the success rate is low unless they have a website I suppose.

    FYI, a lot of sites have switched over to Disqus and I noticed that Import.io doesn’t scrape the data correctly…

    1. Hey Erik,

      Try AWS Mechanical Turk to get the email addresses fast. You can also try to guess the names and confirm them with EmailHunter.co. I prefer to go after the ones that have a domain name attached to their name.

      Yeah that’s right, you will struggle to scrape Disqus comments with Import.io but there are some workarounds.

      -Cody

  30. Dave Hale

    Phenomenal!!! Fantastic guidance I’m sure others are selling for muchos denaros. Thanks a bunch Cody!!! I now have my marketing guide to build my list over the next 6 months just like you.

    1. Thanks, Dave. Yup, I try to give away stuff for free that other people charge for. This will definitely help you grow your list. Good luck! Let me know how it goes. 🙂

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