Ever spend 10 or 20 hours writing a high quality blog post only to watch it fall by the wayside?
Your new post fails to attract social shares, traffic or email subscribers.
It’s the ultimate reason most bloggers quit after 3 months.
So what should you do?
Spend years honing your writing skills?
Make a deal with the devil, go to sleep a nobody and wake up an Influencer?
But what if there was a way…
To drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it?
Well, there is:
Content promotion strategies.
They’re the “trade secret” most popular bloggers practice but few share what works step-by-step.
Let’s Be Honest: Are Content Promotion Strategies Worth Your Time?
Some people suggest that “Content promotion is a waste of resources”.
But here’s the thing:
Content production will increase as more companies and bloggers hop on the bandwagon.
Content consumption growth will start to flatline as content production growth starts outpacing global population growth.
(In Plain English? Soon, so much more content will be pumped into the web compared to the year before that humans won’t be able to make babies fast enough to keep up. You think we’re overwhelmed by information now? See you in 5.)
That means competition for your readers’ attention will vastly increase.
Without content promotion strategies that work, you’ll be stuck fighting tooth and nail for every last drop of attention from the readers on your email list.
You won’t have a chance in hell of attracting new readers by simply publishing content.
Content promotion strategies helped me attract over 20,000 email subscribers to my blog in the past 6 months alone.
Better yet, 6 months ago, this blog didn’t exist.
I A/B tested the results of posts published with and without using dozens of content promotion strategies.
The results were overwhelmingly in favor of content promotion:
I published 12 articles in the last 6 months on this blog. 3 of these articles, I didn’t promote. The other 3 I promoted using the strategies in this post.
The 3 articles I did NOT actively promote brought in an average of 23 subscribers, 36 social shares and 556 unique pageviews per article.
The articles I promoted, however, brought in 491 subscribers, 439 social shares and 2,034 unique pageviews on average:
The difference is even starker at the extremes:
Of the articles which were not promoted, the most successful one only brought in 41 subscribers. Compare that with the articles I actively promoted. Here the most successful post brought in a whopping 1,060 subscribers:
In other words, promoting your best work using the 21 strategies we’ll explore is like putting an Olympic athlete on steroids.
Now let’s do the same comparison for posts that “flopped”:
Of the articles I didn’t promote, his least successful post landed me 0 subscribers. Of the articles I actively promoted, my “least successful” post still attracted 126 subscribers:
If you are a writer at heart, this may be hard to stomach:
How well you promote your stuff is 10x to 20x more important than how well you write.
Today, your blog lives and dies on your marketing skills.
Case-in-point, here’s data from my recent blog posts that uncovers the enormous value of content promotion:
(Of course if you hate writing, this could be great news. 😉 )
But then again…
If you’re promoting:
(a) crappy content (or what Neville Medhora calls “Krappy Kopy”); or,
(b) great stuff that no one cares about, you’re just yelling AT people from the end of a big megaphone.
People will ignore you.
To build a popular blog, you only need to do TWO things:
- Create content people want to talk about (“remarkable” content – i.e. content that people actually want to remark upon).
- Get it in front of the right people — the sneezers, the early adopters, the people with otaku, those with a burning pain around the topic.
Content promotion is mainly about #2 — getting your Purple Cow in front the sneezers, who will share it with their friends and become evangelists for your work.
But for smart marketers…
It’s also about #1:
Content that has an opportunity for promotion built into its DNA.
We cover both of those in this guide.
Based on my data, here are 21 content promotion strategies that work well right now.
21 Content Promotion Strategies That Will Triple Your List Growth
1. Commenter Pre-Outreach
|Effectiveness: 9/10||Difficulty: 8/10||Time to implement: 5 hours|
Commenter pre-outreach is the single most effective content promotion strategy I’ve used to-date.
It’s enabled me to attract 1,000’s of email subscribers and social shares for my blog.
Pre-outreach involves letting people know about your content in advance before you publish it.
To perform pre-outreach, most people just reach out to social sharers of similar topic articles.
With commenter pre-outreach, you reach out to the most engaged readers of a competing blog in your niche.
This makes sense because blog commenters make much better evangelists for your content than mere social sharers.
They are also 5x more likely to buy from you, as Bryan Harris of Videofruit has found out.
In other words, you recruit your competitor’s sneezers and steal the spotlight for your new post.
Here is how:
Step #1: Search for similar topic blog posts in BuzzSumo.
Step #2: Curate a list of posts that have at least 10 or 20 comments.
Step #3: Run each post through Import.io and scrape the commenter data.
Step #4: Clean and merge your spreadsheet data (remove symbols and characters).
Step #5: Get the email addresses for all people on your spreadsheet.
Step #6: Verify the email addresses using BriteVerify or EmailHunter.co.
Step #7: Accept the valid email addresses and export CSV file.
Step #8: Import CSV file into your preferred email outreach program.
Step #9: Email the commenters letting them know about your new post.
Step #10: Email a link to your post to the commenters who expressed interest in your post the day you publish it.
Cody’s Take: Embed content upgrades throughout your post to capture those readers and turn them into subscribers.
Include a popup lightbox, yellow boxes and a bottom of post optin image:
Image Source: MarketDoc
Cody’s Take: Combine social sharer pre-outreach (see Strategy #4 below) with commenter pre-outreach to maximize your return on content investment (“ROCI” or “ROC”).
2. “Guest Emailing” with One-Click Opt Ins
|Effectiveness: 10/10||Difficulty: 3/10||Time to implement: 2 hours|
You’ve heard of guest blogging, right?
You write an article for someone else’s blog as a guest author. Then you offer their readers a content upgrade they can download in exchange for giving you their email address.
What if, instead of a “guest post” on their site, you wrote a “guest email” to their list?
Then at the end you offer a bonus resource that would be irresistible to someone who read that email:
Reads email → Clicks link → Goes to landing page → Enters email address → Opts in to your email list and download bonus.
The problem is…
Studies have shown that the more actions your audience has to take, the less likely they are to follow through.
What if you could get rid of that annoying landing page all together?
Reads email → Clicks link → Is automatically opted into your email list and gets the bonus straight away.
The cool new technology that allows you to do this is called a “one-click opt in”.
You click the link and are instantly opted in, or registered for a webinar, or whatever else the landing page was designed to do.
This yields a 100% conversion rate on your “landing page” – in other words: everyone who wants to sign up actually does. You don’t lose the subscribers who initially wanted your bonus but then got distracted because the landing page looked like work.
(Note: Both LeadPages and ClickFunnels offers one-click opt in links. They are called LeadLinks in LeadPages or ClickOptins in ClickFunnels)
Here is how you “guest email”:
Step #1: Create a resource like an eBook (your “content”).
Step #2: Promote your resource by writing a “guest email”.
Step #3: Make friends. Get a blogger to send your email to his list.
Step #4: Create a one-click opt in link to deliver the resource and opt people into your list when they click the link in your “guest email”.
Cody’s Take: You do need to tell readers that they will be instantly opted into your list if they click on the link. You can say something like:
“Click here to download your bonus.
(Note: Just a heads up, to make it super easy for you to get your bonus, as soon as you click the link above you’ll be opted in. Just hit reply if you have any questions about that.)”
Here is how you can set up a one-click opt in:
Step #1: Create a new Leadlink in LeadPages.
- How do I create a LeadLink?
- What are LeadLinks?
- What can I use LeadLinks for?
- Why don’t I see my email service provider in the LeadLinks interface?
Step #2: Upload a free lead magnet to be delivered to new subscribers after clicking your Leadlink.
Step #3: Connect your Leadlink with your email service provider.
- Implement Steps 2 to 5 from this article.
Step #4: Share the Leadlink with an affiliate or fellow blogger to promote your upcoming webinar or eBook download.
3. Twitter Cards
|Effectiveness: 2/10||Difficulty: 5/10||Time to implement: 1 hour|
I first came across Twitter Lead Cards when I saw Paul Jarvis had pinned one to the top of his Twitter profile.
By following his process, I created a similar Twitter Lead Card that syncs with my email service provider.
This generated hundreds of new email subscribers for my list.
Step #1: Convert your Twitter account into a Twitter for Business Account
Step #2: Set up a new Lead Generation card
Step #3: Obtain the variables for Twitter Lead Cards from your email service provider
Step #4: Insert the variables into your Twitter Lead Card
Step #5: Save your new Twitter Lead Card
Step #6: Create a new Tweet based on the Twitter Lead Card
Step #7: Publish your new Tweet
Step #8: Create a campaign to promote your new Tweet to your competitors’ followers
4. Sharer Pre-Outreach
|Effectiveness: 2/10||Difficulty: 5/10||Time to implement: 1 hour|
Step #1: Go to BuzzSumo.com and log-in using your account credentials or register for a new BuzzSumo Pro account if you don’t already have one setup.
Step #2: Under the Content Research —> Most Shared tab (it’s the default tab you see after you login), enter a relevant topic, keyword phrase or domain name to find articles with the most Twitter shares
Cody’s Take: Ignore articles that have fewer than 100 or 150 shares.
Step #3: Click Twitter Shares column to sort the table data by Twitter Shares in descending order (highest shares to lowest shares).
Step #4: Identify relevant articles with the highest number of Twitter shares.
Step #5: Winnow out articles that aren’t closely related to the topic of your upcoming blog post.
Step #6: For the first article you found, click the ‘View Sharers’ button.
Step #7: After you click ‘View Sharers’, you will be redirected to the Sharers page, which shows a list of Twitter sharers only for that article or blog post.
On the left-hand sidebar, deselect or uncheck the boxes for ‘Influencers’, ‘Companies’ and ‘Journalists’.
Next, select or check the box for ‘Ignore Broadcasters’.
Then click the ‘Filter’ button.
Step #8: Once you see the updated results after clicking the ‘Filter’ button, click the ‘Export’ button on the right-hand side of the page and then select ‘Export all results to: CSV or Excel’ (I recommend CSV so you don’t have to convert the spreadsheet later).
Step #9: The sharers will be automatically exported and downloaded from BuzzSumo to your computer. Next, create a New Folder in your Documents or on your Desktop and name this folder the title of the project.
Step #10: Move the file you download from BuzzSumo into the new folder you’ve created.
Step #11: Click the ‘Back’ button until you’re back to the page displaying the search results for your last search query.
Step #12: Repeat process steps 4 through 11 until you’ve retrieved the Twitter sharers for any relevant topic articles that were displayed in the search results for your first search query.
Step #13: Search for another relevant keyword phrase or domain name,
Cody’s Take: If you can’t find many relevant posts for the topic, go to Google Search and perform a search query for a relevant topic keyword phrase and identify the most relevant article listed in the top 5-10 search results. Copy & paste the URL for that article in a spreadsheet or notepad. Repeat this process until you have a few article URLs to run through BuzzSumo.
Step #14: Go back to BuzzSumo and repeat process steps 4 through 11 by entering each article URL (one at a time) into BuzzSumo’s ‘Most Shared’ search box. Do this until you get at least 1,500 to 2,500 Twitter sharers (total combined sharers from all the articles).
Step #15: Copy and paste the data from each spreadsheet (excluding column headers) into one of the spreadsheets you downloaded.
Cody’s Take: Keep the column headers in the spreadsheet you paste into so you know what data is in each column.
Screenshot showing the process for Steps 2 through 4
Screenshot showing the process for Step 7
Screenshot showing the process for Steps 8 and 9
BuzzSumo Find Social Sharers Tutorial
BuzzSumo Find Popular Posts Tutorial
5. Referral Networks
|Effectiveness: 8/10||Difficulty: 2/10||Time to implement: 1/2 hour|
I’m sure most of you have heard of content upgrades by now.
But creating a content upgrade for your post and waiting for people to join your list is fruitless.
Image Source: Inbound.org
Combine your content upgrades with targeted referral network promotion.
This way you’ll create an avalanche of new email subscribers.
Communities or referral networks is an excellent earned media traffic source.
By promoting content on these networks, you can attract targeted visitors who are predisposed to like your content, join your email list and share it with others.
Note: A referral network is a community where people hang out and share content, ideas and exchange musings about a niche.
Networks like Inbound.org and GrowthHackers take this a step further by gamifying the experience, giving you opportunities to earn recognition of your contributions and participation to the community.
They allow community members to promote the contributions of other community members.
If you share your blog posts and many members upvote or promote it to the trending section of the referral network, this can drive a lot of traffic to your posts.
Moderators are given higher authority than the rest of the community to push a member’s contribution to the top of the trending page.
Most other contributions go unnoticed.
So the influence of referral network moderators can be huge for websites that rely on these networks as a source of traffic.
Step #1: Find 1 or 2 referral networks in your industry that accept article submissions.
Step #2: Make a list of the top trending influencers on each referral network.
Step #3: Review the bio of each influencer to find ones that are freelancers or self-employed.
Step #4: Reach out to each person and ask (or pay) them to submit and upvote your post on the referral network.
Step #5: Build a friendship with each person after they help you so that you can ask them for another favor later.
6. Expert Roundup Posts
|Effectiveness: 6/10||Difficulty: 5/10||Time to implement: 12 hours|
Roundup posts can be extremely effective at getting the attention of influencers in your industry.
You look like an expert by featuring other people who are already experts in your field.
Step #1: Find a topic you want to write a roundup post about.
Step #2: Use BuzzSumo to narrow down your post topic and find similar content that went viral in the past.
Step #3: Identify influencers in your niche that you want to feature.
Step #4: Send a personalized email to each influencer on your “wish list”.
Step #5: Send a “thank you” note to each influencer that gave you a quote and let them know you’ll be in touch again when the post is published.
Step #6: Write the round up post using their responses.
Step #7: Once you’ve published the post, reach out again to the influencers you featured and ask them to share it.
This requires some finesse. Remind them what the post is about, who it’s intended to help and the site it’s published on.
Provide “shareable links” that make it easy for them to share your post on social platforms.
Step #8: Also create a “pinnable” header image for your post so you can share it on Pinterest and other visual networks.
Step #9: If you haven’t heard back from an influencer after 2 days, send a quick follow-up note.
Step #10: Deepen your relationship with each of those influencers. Connect with them at least once a month. Don’t just ask, ask, ask. Do something for them – share their posts and let them know. Create a video testimonial for a product they sell. Write a positive review of their book on Amazon.
Cody’s Take: A roundup post lives and dies on the originality of the question you ask the experts.
The problem is…
Generic “What are your best productivity tips?” questions have been done to death.
If you ask an expert the same question they’ve answered 16 times before, you’re unlikely to get a response.
Instead, you should select a topic your audience loses sleep over, find a unique angle on that topic, and then package it into a question that your target experts would be excited about answering.
7. Land Skype Interviews With Influencers
|Effectiveness: 9/10||Difficulty: 3/10||Time to implement: 2 hours|
This is a new strategy I’ve used this year to get in touch with top influencers in my niche.
Here’s an example of an interview I had with Sujan Patel:
I find it effective for connecting with people who later peddle your content for you.
Step #1: Find some influencers in your niche that you look up to.
Step #2: Get the email address of those influencers.
Step #3: Email each influencer asking to interview them via Skype.
Try this template to email influencers:
Hey [First Name],
Hope you’re doing well. I always enjoy reading [INSERT THE NAME OF ONE OF THEIR PIECES OF CONTENT].
I’d love to chat with you and briefly video interview you about your [NAME A SPECIFIC TOPIC] experience to feature you to my audience ([INSERT YOUR EMAIL LIST SIZE] subs).
Do you have a few minutes to talk via Skype sometime this week or next?
If so, what day and time works best for you?
PS: More than happy to pay you for the time.
Step #4: Follow up with each influencer to make sure you actually interview them.
Use ScheduleOnce or Calendly to make scheduling a time more efficient and eliminate back and forth.
Step #5: Use Skype and Ecamm Call Recorder for Skype to record your interview.
Set the Ecamm Call Recorder settings to:
Video Image Size: 640 x 480
Record Video: Multi-track
Video Quality: Normal
Record Calls Automatically
Save Recordings To: Movies Folder or Desktop
Step #6: Edit your video footage using ScreenFlow
Step #7: Export the footage to your default recordings folder.
Step #8: Upload the final edited video to Vimeo Pro or Wistia.
Step #9: Upload the video to a transcription service like SpeechPad or Rev.
Download the transcript and include it in your blog post.
Step #10: Edit and add the video and transcription to a new post in WordPress.
8. Pinterest Ads To Webinar Funnel
|Effectiveness: 9/10||Difficulty: 3/10||Time to implement: 1-2 weeks|
Pinterest is a treasure trove of high-quality referral traffic.
Top bloggers like Melyssa Griffin and Mariah Coz are using Pinterest to drive thousands of new email subscribers to their list every month.
For my recent blog post on guest blogging strategies that work in 2016, I used Promoted Pins to boost that post and saw email conversions from Pinterest for less than $.50 per email sign-up.
But this doesn’t even come close to the new sales funnel SamCart is using with Pinterest Ads.
Take a look at this pin from SamCart:
They link to a webinar landing page inside the pin:
Clicking on either of those links takes you to their webinar funnel.
One word: brilliant.
We’ll definitely be trying this tactic soon.
9. Feature Influencers In Your Content
|Effectiveness: 7/10||Difficulty: 3/10||Time to implement: 2-4 hours|
This is like the “laid back cousin” of the Expert Roundup (Strategy #6).
You “sprinkle” influencer quote into your content instead of writing a roundup post comprised entirely of their quotes.
Engaging with influencers is one of the best content promotion strategies you can use.
Build real relationships with other people in your niche by connecting with them.
Step #1: Make a list of influencers in your niche that you want to befriend
Step #2: Get the email addresses of those influencers using EmailHunter.co
Step #3: Learn more about each influencer’s interests and expertise
Step #4: Write down some notes about that influencer
Step #5: Write an epic new blog post about something that will offer fresh insights and make your influencers look good in front of their audience
Step #6: Email each influencer that is an expert in the topic of your post asking for a quote.
Ask them no more than 1 or 2 short questions.
When people reach out to me with an exhaustive Word document attached, I ignore them.
Never send influencers or fellow bloggers an exhaustive list of questions to answer for your article. It comes off as selfish and people are busy.
The goal is to make things fun for them, so they’re eager to participate.
Step #7: Sprinkle quotes from the influencers you reached out to throughout your post
Step #8: The day you publish your post, email or Tweet each influencer you quoted a link to the article, letting them know that you featured them in it.
10. LinkedIn Groups
|Effectiveness: 7/10||Difficulty: 3/10||Time to implement: 1-2 months|
By establishing a LinkedIn group, you can become the go-to authority for whatever niche your LinkedIn group is about.
You can also use your Linkedin Group to promote your content.
Step #1: Identify your target audience.
Identify and choose a specific niche such as “lemon law” or “residential property management”.
Figure out whether your ideal audience is a partner, a mid-level marketing manager or the owner of a small business.
Build a customer persona or get clear on the traits of your ideal audience.
Step #2: Search for people who are representative of the different target audience personas you came up with.
Step #3: Create a new Linkedin Group with a title like “Marketing Leaders of America” or “Digital Marketing for Plumbers” based what you think would appeal to the people you found in Step #2.
Step #4: Send a connection request to each person that you found through LinkedIn search.
Connect with the maximum number of people you can every day.
LinkedIn caps the number of connection invitations you can send out to 3,000.
Step #5: Once they’ve accepted your connection request, invite them to your new LinkedIn group.
Step #6: Repeat this process every day for 30 to 60 days until you have a LinkedIn group with over 1000 people.
11. Facebook Groups
|Effectiveness: 7/10||Difficulty: 3/10||Time to implement: 1-2 months|
You can get tons of loyal email subscribers by finding where your audience hangs out.
Facebook Groups is one of the best sources for attracting subscribers to your email list.
- Find the Facebook Groups where your audience hangs out online.
- Request to join them and spend a few weeks contributing non-promotional posts.
- Answer questions people ask in the group.
Follow these steps to grow your email list:
Step #1: Build a landing page that converts 25%-50% of the time
Go to LeadPages and look for a high converting landing page template.
Step #2: Identify different Facebook groups where you target audience hangs out
Search for topical keywords like “Blogging” or “Internet Marketing”
Then filter the search results by clicking ‘Groups’.
Identify the most relevant closed groups that have a large number of members.
Step #3: Request to join those Facebook groups
Click Join to request to join each group.
Wait until you get accepted and then start participating in that community.
Don’t stretch yourself thin by joining 20 groups in one shot.
Focus on the groups that will help you grow your email list.
Choose groups whose members are likely to be interested in your blog’s topics and content style.
Weed out any group which doesn’t allow members to link to their blog posts or landing pages.
Step #4: Participate in Each Facebook Group You Join
Write Facebook posts that appeal to your target audience.
Add value to the community over a couple weeks.
Answer questions people ask in the group. Be as helpful as possible.
Don’t be spammy, just offer as much free value as possible.
You will be banking goodwill with your audience by offering substantial free value before you extract goodwill from them by indirectly asking them for a favor.
Step #5: Hire a Designer or Buy Stock Photos for Your Posts
Start preparing a few short Facebook posts that either promote a landing page or high value blog post you wrote in the past that will be relevant to that Facebook Group’s target audience.
Find stock photos from a site like BigStock or Getty, hire a designer to create a compelling series of images or use Canva to create your own.
Make sure the dimensions of your Facebook images are 940px x 788px or a similar default Facebook image size.
Don’t make the post all about you. Make the post about them (your potential future email subscribers and fans).
Step #6: Publish Your “Promo” Facebook Post In Each Facebook Group
Create a Facebook post, attach an image and link back to your landing page or blog post.
Repeat this process with different variations of the text post and a unique image in each of the Facebook Groups you’ve been contributing to.
Wait for new email subscribers to roll in.
Step #7: Monitor Google Analytics And Your List Size
Monitor Google Analytics and try to identify where most of your email subscribers or users come from over the next 24 hours.
Figure out if you’re attracting most Facebook originating subscriber’s from mobile or desktop.
Take it a step further by adding a tracking link with a different UTM parameter for each group you participate in.
Follow this tutorial from Razor Social about how to analyze your Google Analytics data if you’re using UTM tracking parameters with your links.
Step #8: Rinse and Repeat Until You Get 1,000+ Subscribers
Once you’ve gotten the hang of it, just repeat this process (steps 1 through 7) until you attract 1,000 email subscribers to your list.
12. Job Networks / Craigslist
|Effectiveness: 6/10||Difficulty: 3/10||Time to implement: 1-2 months|
Let me start off by saying that job networks are a bit sketchy for promoting your content.
However, it’s used everyday by major companies and startups.
See, when companies post jobs on large job listing networks like Craigslist, Linkedin or Indeed, they are promoting their brand and content.
Every time someone applies for a job at Target or Blackrock, they get subscribed to their email list.
After that, candidates will start receiving newsletter emails from the company on a regular basis.
Startups can use job listings to attract new users to register for their platform and more subscribers to their email list.
I don’t recommend abusing this strategy, such as creating fake jobs that don’t exist, as that could break Federal or State laws.
However, if you have legitimate jobs to publish for internships and other entry-level positions, there’s no reason why you can’t take advantage of networks like Craigslist and Indeed.
List all your available jobs, drive traffic and increase brand awareness for your business.
13. Blog Commenting
|Effectiveness: 2/10||Difficulty: 1/10||Time to implement: 1 hour|
Blog commenting is still a viable way to get traffic for your blog (or leads for you startup).
I used blog commenting to get dozens of email subscribers from the VideoFruit blog.
Leave an epic comment where you thank the blog owner by highlighting an achievement you accomplished by implementing that person’s advice.
Not only are you going to make them look good for giving you such great advice, you’re also going to get people interested in what you have to say.
Those people often click through to your blog and turn into email subscribers.
14. Meetup Groups
|Effectiveness: 6/10||Difficulty: 3/10||Time to implement: 1-2 months|
Meetup Groups are a treasure trove of potential email subscribers and leads for your business.
Step #1: Register for a new account or log into an existing account at Meetup.com
Step #2: Go to ‘Find a meetup group’
Step #3: Search for topically relevant meetup groups within your area
Step #4: Join 5 to 10 meetup groups
Step #5: Engage in the meetup discussions
Step #6: Attend a meetup group in person
Step #7: At the event, tell people about your blog
Another option is to start your own meetup group.
By starting your own group, you have direct access to everyone who joins.
Each time you host a new event for your meetup group, Meetup.com will email its database of subscribers located in your area, telling them about your upcoming meetup.
That can lead to hundreds of people joining your Meetup group right before you host an event.
If you host an event once or twice a month for a few months, your Meetup group will gain thousands of members, most of whom will get your group announcements sent to their email.
This gives you another chance to promote your freebie or signup page to grow your email list and promote your content.
You could even promote each new post you publish to the meetup group and get them to opt into your email list by embedding content upgrades throughout your posts.
Pro Tip: Once in awhile the moderator of an existing Meetup group decides to give up their role or leave their group either because they were tired of managing it or no longer have the time.
This provides a good opportunity to take over and moderate a large, engaged Meetup group without having to spend months or years building up the base of members.
|Effectiveness: 6/10||Difficulty: 2/10||Time to implement: 1 week|
AppSumo used to giveaways to grow their email list from 0 to 500,000.
Step #1: Go buy and install KingSumo Giveaways for WordPress
Step #2: Create a new giveaway
Read this post by Bryan Harris on how to find the perfect giveaway idea.
Step #3: Use a pre-launch strategy with three pieces of content dripped out over the course of one week to build anticipation for your new giveaway.
Step #4: Launch your giveaway to your existing email list.
Step #5: Run Facebook Ads to your giveaway.
Consider using the faces of famous people as quasi-endorsements of your giveaway merchandise.
One example of this can be seen with the Facebook ads that were used by Cathryn Lavery of Little Might to promote her giveaway ahead of a Kickstarter campaign.
Cathryn outlines her entire Facebook ads to giveaway strategy in the freebie on her blog.
Step #6: Announce the winner of your giveaway.
Cody’s Take: You can use this as a lead-in to a product launch to hedge your expenses from investing in the giveaway merchandise.
16. Audience Retargeting
|Effectiveness: 9/10||Difficulty: 4/10||Time to implement: 2 weeks|
Standard retargeting allows you to remarket and display ads to your past site visitors.
This type of retargeting can be effective if you create a new free lead magnet (or “bribe”) offer to send past visitors to.
For more about how to setup standard retargeting, read this post by Noah Kagan on OkDork.
List retargeting is relatively new in the past two years.
AdRoll just created its own version called SendRoll, which allows you to retarget your email list across the web.
Facebook also allows you to retarget your email list or people who didn’t opt-in to your email list from Facebook Ads.
17. Podcast Interviews
|Effectiveness: 2/10||Difficulty: 3/10||Time to implement: 2-4 months|
Podcast interviews offer a great opportunity to spread your message to the world.
It’s not easy to land interviews on top podcasts off the bat.
You need to build a portfolio of podcast interviews.
To make things easier, engage a company like Jessica Rhodes’ Interview Connections to make it easy to reach people.
Kai Davis, the founder of Double Your Audience, provides templates and wrote a book about how to perform podcast interview outreach on your own.
I recommend hiring a company to help you when you’re first starting out.
They will design a one-sheet for you and position you for the right podcasts off the bat, saving you time that could otherwise be spent growing your business.
18. Twitter Influencer Networks
|Effectiveness: 3/10||Difficulty: 1/10||Time to implement: 1-2 hours|
Use Twitter influencer networks like Quuu to place your content in front of thousands of people on Twitter.
Depending on your niche, this can give your post a significant boost in social shares and traffic.
Another good one to use is Triberr.
Unlike Quuu, Triberr takes time to build a network of influencers to promote your posts.
With Triberr, you request to join different groups in your niche with the hope that someone will accept your request to join the group.
Once you’ve been accepted to join a group and contribute your content to that group, each time you publish a post in your blog you can automatically ping Triberr to inform them of your new post.
Triberr allows the influencers in your group to either automatically or manually accept your request to share your post.
After your post has been accepted for sharing by an influencer, it will be posted to that influencers’ Twitter timeline.
With Quuu, you can simply pay up to $25 depending on the category of your niche to have that post distributed to influencers connected to their outreach network.
Sujan Patel and Jason Quey mentioned to me that they’re seeing success with Quuu.
By using this as one of your content promotion strategies, you can boost traffic and email opt ins for your new blog posts.
From January 1, 2016 to July 10, 2016, this blog has seen at least 511 unique visitors from Twitter referral traffic alone.
Not only that… in just about 3 days, I got 5 sales of Content Promotion Summit All Access Passes from people who visited this blog from Twitter.
Twitter influencer networks is one of most cost effective content promotion strategies for building your list and making sales.
19. Reverse Giveaways
|Effectiveness: 3/10||Difficulty: 3/10||Time to implement: 1-2 hours|
Have you read about Joshua Earl and Joseph Michael getting thousands of email subscribers from viral giveaways?
Even AppSumo used viral giveaways to grow their email list from 0 to 500,000.
What if you could piggyback off their success?
Well, guess what?
With reverse giveaways, you borrow the audience of someone else’s viral giveaway.
It’s a useful way to grow your email list and later promote your content to the new email subscribers who entered your giveaway.
Step #1: Find a viral giveaway you know was successful and get the URL of that giveaway.
Image Source: Facebook
Image Source: Videofruit
Browse Facebook Groups and marketing blogs to find the results of past successful giveaways.
Step #2: Use BuzzSumo to search for Twitter sharers of the giveaway’s landing page URL.
Step #3: Build an outreach list of the Twitter sharers (i.e. the contest participants).
Step #4: Create a new giveaway based on the original giveaway.
1. Come up with an idea for your giveaway based on the giveaway you found.
I recommend using KingSumo since it’s easy to setup.
Step #5: Promote your giveaway to your list of Twitter sharers in BuzzSumo.
Step #6: Promote your giveaway in topically relevant Facebook groups and Slack channels.
20. Reverse Guest Blogging
|Effectiveness: 7/10||Difficulty: 5/10||Time to implement: 1-2 months|
Cody’s Take: As you start writing content for your blog, you should look for other bloggers who get tons of comments and shares on their guest posts–and invite them to write for you.
Use BuzzSumo Pro’s Author feature to identify a blog’s most shared authors or just look at competitors’ blogs for the posts that receive the greatest number of comments.
Make a list of the most popular authors (or guest bloggers) for those blogs in Google Sheets or Evernote.
Find the email address for each person.
Reach out to them via email and invite them to write for your blog.
Make clear in your email that you pay guest bloggers to contribute to your blog (i.e., $100 per post, $100 per 500 words, etc.), since no good guest bloggers will want to write for a blog that doesn’t have a large existing audience.
After you repeat the reverse guest blogging process a half dozen times or so and get your guest posts and interviews featured on top blogs, you will be able to get free contributors for your blog who want the notoriety of being a part of your blog’s party.
Don’t waste money or time on 500 word blog posts. Your blog won’t see the light of day with short posts unless you’ve already built up a large audience.
Just write and pay for posts that exceed 2,500 words of incredibly useful advice.
- Make sure you create or hire someone to create an outstanding content upgrade for your guest authors’ posts.
- Create a visually stunning, branded image for every blog post on your home blog. Go pro and either pay a designer, hire a virtual assistant or use Canva or Photoshop to create your blog’s featured images.
- Perform extensive pre-outreach for your blog posts, to ensure you get lots of people to opt-in to the post’s content upgrade.
- Start building a relationship with each person that opts into your email list. Don’t forget this crucial step. Put each person that opts into your list through an email automation sequence so you can warm them up to your personality and establish rapport with them. Teach your audience everything you know and give away 90% of your best content, saving 10% for selling through premium online courses.
Your goal should be to piggyback off their writing and double down on your email list growth by creating a killer content upgrade that gets people to opt into your list as a result of the post.
Each post your pay someone else to write for your blog (under their byline) not only gives you more free time to land high-quality OPC and position yourself as an industry expert.
It’s pretty hard to maintain your blog with high quality, long-form content, while also guest blogging, unless you’re a machine that doesn’t sleep (not recommended).
Your goal should be to maximize your output by laser-focusing on the efforts that will grow your list fast and allow you to start selling an online product for which you’re an expert.
Important: Your goal should not be to endlessly write a ton of content that no one reads or that doesn’t support your ultimate goal of creating a profitable blog.
21. Instagram Funnels
|Effectiveness: 8/10||Difficulty: 7/10||Time to implement: 3-6 months|
You’ve probably heard by now that businesses like young entrepreneur magazine, Foundr Mag, and penny stock investor, Timothy Sykes, have been using Instagram to attract thousands of new email subscribers and promote their content.
Source: Foundr Mag
Screenshot of Foundr Mag’s Instagram funnel that’s generating $1,000s of revenue and 100s of new email subscribers to their list everyday.
Step #1: Create eye-catching content that resonates with your target audience.
Foundr Mag recommends a) images that trigger an emotion or b) questions that make people ponder.
- Check out what kind of images your competitors are using on their website, blog and Instagram account. Quote images and user generated content tend to convert best.
- You don’t need to hire designers. Foundr Mag uses apps like WordSwag or Typorama to create the images.
- Write a caption that frames your image. It should either provide context within the first two lines or be so attention-grabbing that people can’t help but read on. Lastly, the caption should direct people to the link in your bio (see Step 3).
- You can schedule your content with tools like JustUnfollow or Latergramme.
Step #2: Get followers.
- Use hashtags to make your content easier to find.
- Also have a CTA for each photo. Two CTAs that helped the Founder Mag account spread like wildfire were “Tag your friends if you like this” and “Double tap if you agree”.
- Follow people who are in your target audience. Following someone on Instagram sends them a notification that links to your own page and gives them a chance to follow you back. Use Crowdfire to see who follows your competitors and then follow those users.
- Network with Instagram influencers to get shoutouts from their accounts. Promote your brand through a synchronised media blast (known as a “thunderclap”) by getting multiple influencers to give you a shout out at a certain time.
Step #3: Convert followers into subscribers.
- Put a strong CTA in your Instagram biography. The only link you’re allowed is the one in your bio. Founder Mag and Rand Fishkin of Moz recommend “readable URLs” instead of a chain of random characters. You can use bit.ly or PrettyLink to create custom URLs.
- Set up a landing page. Since the majority of Instagram users are mobile users, your landing page must be optimised for mobile. Keep the landing page minimal in design, craft a clear and benefit-driven headline and offer an irresistible freebie.
Pre-Program Your Content To Spread Like Wildfire
The best examples of content marketing are like rockets.
Without fuel, your car won’t get far.
Even 10x content won’t promote itself and magically gain traction.
Suggesting that “content promotion is a waste of resources” is a straw argument.
It ignores the overwhelming number of case studies and results that have been published in the past five years.
Content promotion has never been more valuable for building a successful blog and list of prospective customers.
Without initial traction by using the right combination of content promotion tactics, your blog posts will fail to see the light of day.
Fear not, applying just 1 or 2 of the content promotion strategies outline from this post will put you on track to get your content into the hands of your ideal readers.
Want to learn other content promotion strategies that are working best right now from 70+ of the top marketing influencers in the world?
Click the image below and go register for the Content Promotion Summit right now.
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