Nod your head if you’re unhappy with the growth of your business (or blog)?
<I see you>
Why do others have it all figured out: relationships with influencers, an engaged audience, paid speaking gigs, and guest posts featured on top blogs while you’re just stumbling along? (if this isn’t you, just stick with me here)
You need to stop doing these things right now:
- commenting on blogs or forums to get traffic
- reading other people’s posts instead of writing your own
- writing guest posts every so often (or never)
- sounding dull and “corporatey” in your blog posts
- begging other people to share your content
- wasting time on social media (go automate it with MeetEdgar)
You need to start being a content producer.
Instead of consuming other people’s content (OPC), start feeding the content pipeline.
If you aren’t producing content on a consistent basis, you’re losing out on customers and sales while others around you are building more successful businesses.
See, blogging isn’t just a hobby anymore.
Blogging is a business, assuming you have a decent sales funnel in-place.
Blogging is in a golden age as there’s now over 3.2 billion people using the internet worldwide.
With your blog, you can get people to know, like and trust you and want to buy from you.
Not only that but it’s the least risky way to launch new products, as you can see how much of an interest your readers take in a blog post and send them surveys.
To get to where you want to be, you need to take uncomfortable action that is outside your comfort zone.
That means befriending people you normally wouldn’t reach out to and building relationships with bloggers and “so called” influencers.
Plain and simple: you can’t settle if you want to build your audience and business.
That means taking massive action.
That means enrolling in some training courses, hiring a coach and getting your guest posts featured on top blogs.
It also means attracting more customers to your business in a scalable way.
But what do you do when you don’t have a big budget to spend on ads?
How do you get people to like you, view you as an expert and want to buy from you?
Hint hint: guest blogging.
The proof is in the puddin’…
- With guest blogging, Donna Moritz of Socially Sorted has attracted new clients and projects, been interviewed for top podcasts, booked paid speaking gigs and been offered opportunities to contribute to Entrepreneur and Social Media Examiner.
- Even better, Ryan Stewart, the Founder of Webris.org, a top Miami SEO agency, says he’s landed 90% of his clients from guest posts and his largest client came from a guest post he wrote last year for Ahrefs’ blog.
Those are just recent two cases of many others like Danny Iny, Jon Morrow, Henneke Duistermaat, Laura Roeder, Nathalie Lussier and the list goes on…
Quick question for you.
Have you ever read one of those annual review posts where a blogger talks about how much money they made, how many vacations they took and how many high profile conferences they spoke at or influencers they hung out with last year?
Yeah, I know… it used to drive me crazy too. Trust me, I get it.
Until I realized, I could get there too.
See, it’s not good enough to just write the same ole boring guest posts for any blog out there.
Picture it as if you’re starting to plan a vacation as your business knocked it out of the park this year.
You have two options: go big or stay home.
So which vacation do you think you or your spouse will remember for years to come?
1. The Jersey Shore
2. South Africa
Don’t get me wrong though, I still like going down to the shore.
It’s just not nearly as memorable as a safari in South Africa…
Same applies to blogging.
But here’s the thing: If your guest blogging and blogger outreach strategies are an exact match of all the other peoples’ strategies out there, your results will be terrible.
Think outside the box and learn how to connect with your target blog’s readers on a psychological and emotional level.
It’s not just important for guest blogging though, it’s key to writing knockout posts for your own blog too.
Same reason why CoSchedule’s headline analyzer tool doesn’t like neutral sentiment headlines…
This doesn’t apply every time, though.
If you can write a captivating introduction like Jon Morrow did for Copyblogger, then your post may still have “viral potential”:
Long story short, it’s time to put an end to listening to what everyone else tells you to do and just focus on what works.
What “avant-garde” tactics should you try?
Want more customers, relationships with influencers, paid speaking opportunities and a successful product launch?
Start off by doing these five things well:
- Build your brand, audience, relationships and customer base by writing guest posts for top blogs
- Grow an email list
- Connect with your audience by engaging with them regularly (so they’re primed when you ask them to buy something)
- Experiment and test new marketing strategies to find what works best (e.g., try the guest blogging tips in this article)
- Figure out what your audience wants and make it for them
#4 is vital because you could do all the other things but won’t do any of them well if you don’t identify what works best right now. You could end up wasting a lot of time on outdated strategies that don’t work today instead of on the stuff that works well.
Remember: Apple isn’t Apple because it charted the same path as all the other tech companies out there. They kept testing new ideas until a few happen to stick. Today, those few sticky ideas make Apple a cash cow.
So what are the best guest blogging tips right now?
In the last 3 years, I’ve tried and tested numerous growth hacks for software companies, blogs and dozens of other small businesses.
Some of these strategies worked at one point or another, like leaving forum comments to drive traffic back to your site (good luck trying to avoid getting banned).
The only viable way to figure out what’s working and what isn’t is to paddle through the sea of posts and videos floating around on guest blogging and test each strategy.
There are endless guest blogging tips out there, and that could take you 2 to 3 years.
I’ve been reviewing all these posts and Skyping with other bloggers to figure out what’s working right now to get the most bang for your buck from guest blogging.
What I discovered was fascinating…
You should pay attention to 3 guest blogging tactics that are kickin’ butt right now. I summarize each approach and explain how you can use it.
I got my pal Iker (h/t to Bryan Harris) to package it up into a killer eBook.
(Click the pic above to grab a copy of the eBook.)
Now it’s your turn.
What guest blogging tips do you know about that can help others get more traffic and know, like and trust with their audience?
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